Life Cycles is meant to be about the riders, and the deep connections they have with the bike. It is also about the art of filmmaking and capturing unique, attention-grabbing action sequences. To achieve this, the film was shot with the new high-definition Red digital cameras created by Oakley founder Jim Jannard. From the first images leaking out of Life Cycles’ editing bays, it was easy to see this will be a film like no other: Cam McCaul back-flipping above a wheat field in Saskatchewan, Canada; shots of dust hanging in the air as Mike Hopkins charges down a steep slope of loose dirt…and more, but to find out you have to watch the film!
We would like to thank our partner, Scott Sports for this strong cooperation on our debut-premiere.